With the advent – and, during COVID lockdowns, the dominance – of online shopping, bricks and mortar retail environments have had to raise their game.
Experiential retail was already the much-vaunted solution to keep customers coming onto the high street rather than shopping from their armchairs, but its definition has since evolved. Thanks to the development of ever-more-sophisticated technologies, the optimal in-person customer experience merges the physical and digital worlds for a truly customer-centric omnichannel experience.