Our first year of the Aura brand has certainly been eventful – the disruption caused by COVID was unprecedented, and impacted heavily across all business sectors. So when it came to choosing our first charity to support, we knew almost immediately what we’d decide to do. Supporting UNICEF’s COVID vaccination campaign was a no-brainer.
As a global business, it was important we selected a charity that has a worldwide reach, and also mattered that we chose a cause which would have the widest impact on those who need help the most. We couldn’t think of a better choice than UNICEF’s ‘Help Deliver History’ campaign, which aims to deliver 2 billion COVID-19 vaccines for health workers and people at high risk in low- and middle-income countries.
“With the world in the situation it’s in today, fighting the Coronavirus pandemic which has killed more than 2.7 million people globally to date, we knew that our fundraising efforts would be best directed at supporting UNICEF’s vaccination programme,” said Sajan Shivshankar, Chief Operating Officer at Aura. “Until we’re all safe, no-one is safe; we couldn’t think of a cause that could have a wider impact than this exceptionally worthy one.”
Our first fundraising event, Get Active, launches on the 29th March 2021, and we’d love to see as many of Aura’s employees, partners and clients as possible clubbing together to help us reach our target of 20,000 vaccines – which would help protect some of the most vulnerable people on the planet.
Our first fundraising event is our “Get Active” Campaign, which is our bid to make it around the world under our own power, in a virtual sense, of course. That’s over 20,000 miles, a whopping distance to cover! Whether this is by running, cycling, swimming, walking, kayaking – or any other activity, since there’ll be a handy conversion chart for ensuring other types of energy-burning action will count – participants measure their own miles or steps and then self-report to our tracker, which will plot our progress on a world map. At the same time as raising money, we will be doing something that looks after our own wellbeing too! That’s a win:win.
We’re also quietly planning other fundraising activities for the rest of the year, but for now we want ALL the focus to be on our ambitious plan to – and we need your help!
- If you would simply like to sponsor our “Get Active” campaign or just wish to make a contribution please make your donation at https://www.gofundme.com/aurasupporting-unicef-to-reimagine-a-better-world – every little counts, so even if you can only spare a few pounds, it will still be important in helping us achieve our aim!
- If you do nothing else, please share our GoFundMe page, and spread the word about our Get Active challenge – it really is a case of the more the merrier!
Come on, get active, join our round-the-world challenge, and help make our world a safer place!
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