Aura acquires AV integration specialist Reflex

We are pleased to announce our acquisition of Reflex, the award-winning full-service audio-visual integrator. Bringing Reflex into the Aura fold represents the next stage of our growth plans, boosting our AV offering further, and extending our delivery capability.

Established in 1983, Reading-based Reflex has been at the forefront of AV innovation for almost 40 years, with expertise that covers every part of the design, specification, installation and support process. The company has grown its unparalleled reputation through a focus on bringing new solutions to market, adapting to industry changes, and delivering an exceptional end-to-end customer experience. It’s this forward-thinking, flexible and customer-orientated approach that gives Reflex such good synergy with the Aura brand.

“I’m delighted to welcome the Reflex team into our organisation,” said Alpesh Unalkat, CEO. “Aura’s integrated offering will be yet further strengthened by their specialist expertise and excellent reputation across the higher education, public sector and corporate markets, laying the groundwork for future success and growth.”

“COVID-19 has shifted attitudes to remote working, accelerated interest in hybrid models, and made the use of collaborative workspace technology the hottest topic for discussion in boardrooms across all sectors,” he continues. “There’s been a significant uptick in interest when it comes to connecting physical and digital workspaces for better productivity, collaboration and economy – and, ultimately, profitability. Planning for our growth is a necessity in today’s marketplace. Reflex is well-positioned to join us in our journey to the next level of success, and I’m excited about what the future holds for Aura.”

“We’ve had approaches from various businesses over the years, but it was important to us that our team would be able to keep doing what they do best – providing an exemplary end-to-end AV integration service – so it wasn’t until Aura reached out to us that a buy-out was even on the cards,” added William Jepps, Managing Director at Reflex. “Aura’s purpose, values and culture were strong deciding factors, as we wanted to be sure of the right fit. I’m looking forward to this next chapter for our business, as it promises to be a very positive time of growth for us all.”


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