A sports clothing brand established in 2004, Rapha’s purpose is to celebrate and promote cycling – and make some of the most stylish, desirable cycling attire on the market. Thanks to its burgeoning success, bucking retail trends, the brand recently invested in the expansion of its flagship store, to deliver the best brand experience to the capital’s cycling community.
“Rapha Clubhouses exist for members to find the products they want, but also to help them get closer to the cycling community and closer to the sport itself,” says Simon Mottram, Rapha Founder and CEO. “So it’s great that we will now have more space to host exhibitions and events, and a better appointed cafe for London’s cyclists to enjoy, along with room to show our entire product range.”
Aura Futures partnered with business music provider Perfect Octave to deliver a unified and integrated audio-visual solution, to enhance background in-house music, live events, and overall experience for London’s cycling enthusiasts.